SÁB 23 DE OCTUBRE DE 2021 - 21:34hs.

“A House with Values” is the motto of Nossa Aposta new campaign with Paulo Futre

At the beginning of a new era in Europe, online betting platform Nossa Aposta is playing strong and offers a new brand image with many surprises. “Uma Casa com Valores” (A House with Values) is the motto of the Portuguese sportsbook's latest public campaign, with Paulo Futre, former Atletico Madrid, Sporting and FC Porto star, as exclusive ambassador. The inclusion of this football idol intends to give an Iberian dimension to this communication strategy. Watch the video here.

Also within the scope of the new campaign, Nossa Aposta is offering 10 euros free, with no deposit required, to all new users registered on the site. The new season of Nossa Aposta has already started and dozens of new features are scheduled until the end of the year.

The new campaign is already present on the Nossa Aposta digital channels, on the mupis network, and on television – through video spots on the major Portuguese television channels and on selected Digital partners.

We feel that with the new sporting season that is now beginning, it is important for us to revisit the brand's communication. The recent inclusion of the betting assistant AI Nossa, which offers between 1500 and 3000 betting suggestions in time, was a truly disruptive point in our Sportsbook vertical,” says Tiago Almeida, CEO of Nossa Aposta.

We therefore believe that in addition to the convenience and innovation of our service, the player will seek to relate to the entertainment brand that provides them with a sense of belonging and security. That's why we decided to explore this claim, for a campaign that aims to reflect the innovations of our house and that are basically aligned with our way of doing business and life: values, as they are what transmit confidence to thousands of customers who all the days choose us,” adds Almeida.


The inclusion of Paulo Futre intends to give an Iberian dimension to this communication strategy, since the former star is an idol of Portuguese and Spanish fans. “The fact that I was presented with an idea based on values was one of the points that made me continue with Nossa Aposta because, like this brand, I have always been guided by my values, both in private life and in football,” explains Futre.

“A key point to be part of this campaign was the fact that the brand has a strong focus on values and responsible gaming. For me it is very important that people keep in mind that sports betting should be a way of entertainment and that there are always help mechanisms, if they need it,”, concludes the former player and now commentator Paulo Futre.


Nossa Aposta is a subsidiary of the Portuguese media giant Cofina Media. The company is listed on the Lisbon Stock Exchange and its entry into the online gaming industry continues with great success, having recently appointed iGaming executive, Tiago Almeida, as its new CEO.

Source: GMB