"The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience," Caesars CEO Tom Reeg said in a press release.
"Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards," the firm added.
Operating on Liberty, the company’s integrated tech stack, Caesars Sportsbook will offer bettors more options, including flexible limits and extensive odds, an easy-to-navigate platform, and earned credits that can be used for free play, dining, getaways, and specially curated sports and entertainment experiences via the Caesars Rewards loyalty program.
Bettors in Nevada, Illinois and Washington D.C. will have access to the new Caesars Sportsbook by William Hill app, which features an upgraded look and link to Caesars Rewards. Those jurisdictions require being at or near a retail location to register.
Caesars completed its US$4 billion purchase of William Hill earlier this year.
The app is also live in Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Caesars says regulator review is pending in Arizona, Maryland and Louisiana.
“We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate,” said Caesars Digital Co-President Eric Hession in a statement.
To celebrate the launch, first-time Caesars Sportsbook app users can place their first bet, up to US$5,000, risk-free.