VIE 28 DE ENERO DE 2022 - 02:38hs.
#Respeitoehojogo

Grupo Globo launches campaign against racism in eSports in Brazil

Grupo Globo decided to launch a campaign to bring the debate about racism in eSports in Brazil. With the name #Respectehojogo, the advertising piece brings images from the gamer universe with the use of racist expressions that were used during electronic disputes. Composed of three institutional videos, the campaign is focused on generating “a movement against prejudice and discrimination” in the universe of electronic games.

The idea is that avatars transport the viewer into the gamer scenario and, through the use of expressions, make people aware of racism.

The aim is to show the attacks suffered on the internet and which are usually carried out by people who hide their identities behind virtual profiles.

In the narration, the videos also show that the problem is not just in the one who commits the injury, but in the one who sees the offense happening and, even so, does not say nothing.

At the end, the piece indicates the phone number that should be used to denounce racism.

Composed of three institutional videos, the campaign, according to Globo, is focused on generating “a movement against prejudice and discrimination” in the universe of electronic games.

In addition to animation features, one of the videos will have testimonials from professional black players reporting attack situations that they have already suffered in the online environment.

Source: Maquina do Esporte